AI operations for Australian ecommerce

Your ecommerce operation, watched every day.

DeanOS helps Shopify brands catch profit leaks, wasted ad spend, stock risk, support backlog, and cash problems — then prepares the next action for your approval.

For Australian Shopify brands doing roughly A$1m–A$20m a year. Five-business-day diagnostic. A$750 credited toward implementation if you proceed within 14 days. Prices exclude GST.

Built for

Australianbrands
Shopifystore
A$1m–A$20mrevenue
3–30staff
Founder-ledor ecommerce lead

Five ways ecommerce brands quietly lose money.

Each one is observable, measurable, and addressable. None require a new hire.

Margin compression

Refunds, discounting, cost-of-goods creep and fulfilment surprises erode margin faster than most founders notice.

Evidence: Shopify revenue vs refund rate vs discount depth vs COGS — daily.

Wasted ad spend

Creative fatigue, audience overlap, delivery changes and budget drift burn through spend without proportional return.

Evidence: Meta Ads ROAS, CPA, spend velocity, creative age — hourly where APIs support it.

Stock risk

Fast movers stock out. Dead stock ties up cash. Campaign-stock conflicts cause fulfilment failures and customer frustration.

Evidence: Shopify inventory levels, velocity, refund spikes, campaign schedule cross-reference.

Support backlog

Slow replies, inconsistent tone, missed refund risk and unresolved reputation issues compound into lost customers.

Evidence: Gmail support mail, order context, response time, refund flag rate.

Cash friction

Overdue receivables, unexpected bills and poor cash visibility force reactive decisions and squeeze working capital.

Evidence: Xero receivables, cash position, aged bills, invoice follow-up cadence.

Retention gaps

Underused Klaviyo flows, stale segments, untapped repeat-purchase opportunities and campaign fatigue reduce customer lifetime value.

Evidence: Klaviyo segment, flow and campaign performance vs Shopify repeat-purchase rate.

Start with a paid diagnostic.

Before you commit to a monthly operating pack, we quantify exactly where money is leaking.

1
You share dataShopify export, Meta Ads report, Xero snapshot — read-only via export or direct connection.
2
We analyseFive-business-day target. We identify three specific profit leaks or recurring operational jobs.
3
You receiveA report with sources, assumptions, estimated value, and a 30-day automation plan with recommended operating packs.
4
What we excludeWe do not collect credentials through the form. We do not claim data sovereignty. We do not promise production automation before connectors are verified.

A$750Ecommerce Operations Diagnostic

Five-business-day delivery target. Read-only access. Three identified leaks or jobs. 30-day automation plan.

A$750 credited toward implementation if you sign a Growth Ops or higher plan within 14 days of receiving your diagnostic.

Not sure what to expect? See a sample diagnostic report

Six operating packs. Each watches a specific leak.

Packs are pre-built, repeatable workflows — not blank-slate agents. Each has a metric, trigger, action boundary, and approval policy.

Pack 01

Daily Profit Pulse

Combines Shopify revenue, refunds, discounts, Meta spend, fulfilment signals, and Xero cash context. Flags margin compression and explains cause.

Proof: Margin movement caught before weekly meeting.
Pack 02

Ad Waste Guard

Monitors spend, ROAS, CPA, creative fatigue, and sudden delivery changes. Suggests pause/budget/creative actions — human approves spend changes.

Proof: Wasted spend prevented or recovered.
Pack 03

Stock & Demand Watch

Surfaces fast movers, stockout risk, stale SKUs, campaign-stock conflicts, and abnormal refund patterns. Starts with Shopify; inventory platforms later.

Proof: Avoided stockout or dead-stock exposure.
Pack 04

Customer Care Queue

Triages Gmail/support mail, checks order context, drafts replies, flags refund or reputation risk, and queues sends for approval.

Proof: Response time and backlog reduction.
Pack 05

Cash & Invoice Watch

Reads Xero receivables, cash and bills; drafts invoice follow-ups; highlights cash pressure. No autonomous money movement.

Proof: Overdue cash recovered and finance hours saved.
Pack 06

Retention Operator

Finds Klaviyo segment, campaign and flow changes; connects them to Shopify outcomes; drafts next tests and content for approval.

Proof: Retained revenue and campaign velocity.

How work flows.

Observe, explain, prepare safe action, request approval, record value. Every time.

Step 01

Observe

Check connected systems on schedule. Collect signals, not just data.

Step 02

Explain

Interpret what changed and why it matters — in business language.

Step 03

Prepare

Draft the safe action — read, summarise, prepare. Nothing risky yet.

Step 04

Approve

Sends, spend changes, money movement and deletion wait for you.

Step 05

Record

Log what happened, estimate value, build your operations ledger.

Connections with honest labels.

We only claim connections that are production-ready. Everything else is labelled as it is.

ShShopify Live MMeta Ads Diagnostic via export XeXero Diagnostic via export GGmail Diagnostic via export StStripe Diagnostic via export

Each connection is labelled as live, diagnostic via export, beta, or planned. Real provider logos only. No implied integrations.

After the diagnostic: operating tiers.

All prices in Australian dollars, excluding GST. Setup fees shown beside monthly fees.

Operator

A$499/month

A$1,500 implementation

For one founder-led brand replacing recurring reporting and monitoring work.

  • 1 brand / 1 store
  • 2 users, up to 5 active workflows
  • Daily ecommerce operations brief
  • Margin, ad-spend, inbox and cash monitors
  • Approval queue and audit history
  • Email support, 2-business-day target
Scale Ops

A$1,999/month

A$6,000 implementation

For multi-brand operators with higher automation volume and custom operating rules.

  • Up to 3 brands / 5 stores
  • 20 users, up to 30 active workflows
  • Custom playbooks and multi-brand rollups
  • Audit export and incident history
  • Fortnightly operations review
  • Priority incident handling

Diagnostic fee is A$750. Credited toward implementation if you sign within 14 days. All prices exclude GST.

How we handle your data and access.

Precise claims, honest boundaries. Read the full trust page →

A

Approval boundaries

Sends, spend changes, money movement and deletion require your explicit approval. Reads and drafts may run automatically.

S

Scoped access

Each workflow only receives the systems and data required for its role. Nothing more. Access can be revoked instantly.

L

Audit history

Every action is logged: what happened, which workflow performed it, what information was used, and whether approval was required.

E

Encryption and hosting

Data encrypted in transit and at rest. Hosted on AWS. Australian company. See the trust page for detailed data-flow information.

Frequently asked questions.

Who is this for?

Australian Shopify brands doing roughly A$1m–A$20m in annual revenue, with 3–30 staff. The buyer is typically a founder, ecommerce lead, or operations lead — someone who feels the operational burden daily and can decide quickly.

What access do you need?

For the diagnostic: read-only access via Shopify export, Meta Ads report, and Xero snapshot. For ongoing operations: OAuth connections to your systems. We never collect credentials through the public form. Access collection only occurs after paid scope and secure onboarding.

How is this different from hiring a VA or agency?

DeanOS runs on a schedule, checks your systems, coordinates across tools, and logs everything. A VA works business hours and relies on manual checking. An agency optimises campaigns. DeanOS owns the operational monitoring and preparation layer — the part neither fully covers.

What if the AI gets it wrong?

Outputs can be wrong. That is why sends, spend changes, money movement and deletion always require your approval. We use deterministic checks and human review. Every action is logged with source, timestamp, assumptions and confidence.

Is GST included in the prices?

No. All prices are in Australian dollars and exclude GST. GST will be added to invoices as required by Australian tax law.

Can I cancel?

Yes. There is no lock-in contract beyond the current billing period. You can pause or cancel any workflow, disconnect any service, or stop all background work instantly.

What happens to my data if I leave?

You retain ownership of all your data. We will provide export of your operational history and value ledger. Data is deleted after a reasonable retention period as described in our terms.

Start with the diagnostic

Find out where your ecommerce operation is leaking money.

A$750 diagnostic. Five business days. Three identified leaks. 30-day automation plan. Credited toward implementation.